In the fast-moving world of influencer marketing, it’s easy to assume all influencer boxes are the same. But each type serves a distinct purpose and getting it right can make or break your campaign.
At All Print Resources, we help brands make smarter packaging decisions by identifying the best box type for their goals. Whether you’re building hype around a new product, creating organic brand awareness, or partnering with a creator on a bold collaboration, your box needs to be built for the job.
In this guide, we’re walking through the three most popular types of influencer boxes—PR kits, gifting boxes, and collabs—so you can send the right message to the right audience in the most impactful way.
Key Takeaways
- Each type of influencer box aligns with a different part of your marketing strategy.
- Thoughtful packaging design elevates all three and turns your product into a visual story.
- All Print Resources helps brands design, print, and deliver influencer kits that match both purpose and personality.
PR Kits: Your Brand’s Media Launchpad
PR kits are your brand’s professional handshake—sent to editors, influencers, and media insiders to build early buzz. They’re designed to clearly communicate your campaign or product launch, often including printed brand overviews, product details, or lookbooks.
Everything is polished, intentional, and media-friendly, making it easy for recipients to understand your story and share it confidently. If your goal is to earn media coverage or event buzz, this is your go-to kit.
Gifting Boxes: Unscripted, Organic Buzz
Gifting boxes feel more like a surprise gift than a campaign asset. These kits are sent without any obligation to post, relying instead on delight, personalization, and product appeal to inspire organic content.
A strong gifting box often includes a handwritten note, lifestyle extras, and products that feel genuinely useful or fun. When done well, they lead to enthusiastic, unscripted posts that feel more authentic than paid campaigns.
Collaboration Boxes: Co-Creation Meets Strategy
Collaboration boxes are custom-built for partnership-driven campaigns. These kits feature co-branded packaging, limited-edition designs, and shared messaging between your brand and the influencer.
They often support paid partnerships and are developed in close collaboration with the influencer’s team. From the box design to the product selection, everything is created with the influencer’s audience in mind, making the final result feel personal, exclusive, and highly shareable.
All Print Resources: Your Influencer Packaging Partner
No matter which type of box you’re sending, All Print Resources brings the experience, creativity, and technical skill to make it shine. We design and produce influencer boxes that don’t just look good—they perform.
From structural box design and premium finishes to printed inserts, eco-friendly materials, and full-scale kitting and shipping, we manage every detail to ensure your campaign lands perfectly. And if your campaign involves more than just a box, we’ve got you covered with commercial printing, promotional items, direct mail, signage, and web-to-print solutions.
Want to launch a PR kit that gets coverage? Send a gifting box that earns a post? Or design a collab drop influencers will brag about? Call us today—we’ll help you build it beautifully.
Conclusion
PR kits, gifting boxes, and collaboration drops may look similar on the outside—but what’s inside (and why you’re sending it) makes all the difference.
Each type plays a distinct role in your marketing strategy, from raising awareness to building long-term partnerships. When your box matches your message, you get better content, stronger engagement, and lasting brand value.
All Print Resources is here to help you bring it all together—design, print, fulfillment, and strategy—in one seamless, scroll-stopping package.
Frequently Asked Questions
Do I need a contract to send a collab box?
Usually, yes. Collaboration boxes are part of paid influencer partnerships and typically involve a formal agreement outlining deliverables.
Can I send a gifting box to someone I haven’t worked with before?
Absolutely. Gifting is a great way to introduce your brand to new influencers and see who responds organically before investing in a larger partnership.
What if I want to mix elements of different box types?
That’s common! Many brands combine the structure of a PR kit with the warmth of a gifting experience. The key is clarity—make sure your intent is obvious to the recipient.
How many items should I include in my box?
There’s no magic number. Focus on quality over quantity. A strong hero product with 1–2 thoughtful extras can make just as much impact as a larger box—especially when the packaging is done right.
