We’ve seen a lot of influencer kits—from bold and beautiful to clever and collectible—and let’s just say, some brands know exactly how to turn unboxing into a brand-building event.
In this blog, we’re diving into 10 standout influencer box campaigns and what you can learn from them, whether you're building your first influencer kit or looking to level up your next one.
Each campaign brings a different lesson to the table—and sometimes even a spoon (looking at you, Campbell’s 🍲).
Key Takeaways:
- Storytelling, design, and surprise factor drive real engagement.
- Influencer kits are more effective when they feel curated—not just stuffed with products.
- Custom packaging elevates the brand experience and keeps it memorable.
1. Netflix – Bridgerton Vibes in a Box
For Bridgerton, Netflix went full royal. Their box included candles, tea, handwritten notes, and velvet-lined compartments—bringing the drama of the show into the hands of influencers. It was immersive, romantic, and instantly viral.
Lesson: Don’t be shy with a theme—lean into it.
2. Dunkin’ – Sweet, Pink, and Playful
Dunkin’ delivered a sugar rush of fun with a hot pink box, donuts, branded sweats, and a whole lot of personality. It was joyful, highly shareable, and aligned perfectly with their Gen Z-friendly vibe.
Lesson: Branded swag and bold colors make for highly shareable content.
3. L’Oréal Paris – The Rich Switch
The “Midnight Cream” mailer by L’Oréal Paris was everything you want in a luxury beauty unboxing: elegant, compact, and perfectly on-brand. The sleek black fold-out box carried the bold message “Make the Rich Switch” and showcased the product like it belonged in a glass case.
Lesson: Bold messaging + minimal design = maximum impact.
4. Campbell’s – Comfort Food in a Box
Campbell’s influencer kit channeled warmth and nostalgia with a cheery red holiday-themed box. Inside? Branded soup cans, a ladle, and cozy packaging filler that screamed “comfort food season.” The campaign hit home, especially during the colder months.
Lesson: Seasonal relevance makes a campaign feel extra thoughtful and timely.
5. Heinz 57 – Elevated Culinary Experience
Heinz didn’t just send a product—they sent a full experience. Their influencer box included a cutting board, serving dishes, a sleek bottle of 57 sauce, and foam inserts to secure everything perfectly. It was a premium presentation with a foodie-first vibe.
Lesson: If your product is part of a lifestyle, reflect that in the kit contents.
6. L’Occitane x Olipop – A Wellness Refresh
This collab kit was light, clean, and refreshing—just like the products it promoted. Custom digital-printed boxes with custom inserts helped position both brands as wellness-minded and modern.
Lesson: Partnering with a like-minded brand can expand your reach while doubling the fun.
7. Fenty Beauty – Representation in Every Box
Fenty’s influencer kits were as inclusive and bold as the brand itself. Full shade ranges and luxurious packaging celebrated diversity and made every recipient feel seen.
Lesson: Make sure your kit reflects your brand mission—especially if it’s about inclusivity.
8. ColourPop – Collaborations That Pop
ColourPop’s kits always stand out, but their collabs (from Sailor Moon to Star Wars) take things to the next level. Bright, themed packaging and full product lines make each drop an event.
Lesson: Pop culture tie-ins keep things fun, relevant, and collectible.
9. Mailchimp – Unexpected, Unforgettable
Mailchimp turned B2B marketing into a moment with boxes filled with quirky swag, clever copy, and truly unexpected goodies (like branded socks). It was a fun twist on a traditionally “serious” category.
Lesson: Surprise and delight still works—even in the B2B space.
10. Rare Beauty – Beauty with Purpose
Rare Beauty paired its product launches with self-care extras and handwritten notes, reinforcing its mission of mental health and authenticity. Influencers felt personally connected—not just “on the list.”
Lesson: Build emotional connections, not just marketing moments.
Ready to Launch Your Own Standout Campaign?
We’ve helped brands like L’Oréal, Campbell’s, Heinz, and L’Occitane create influencer boxes that actually get people talking—and posting. At All Print Resources, we turn ideas into fully printed, assembled, and shipped experiences that connect.
Want something custom? We’ve got:
- High-end structural and packaging design
- Offset, digital, and large-format printing
- Influencer kit kitting & fulfillment
- Warehousing, drop shipping, and delivery support
- SWAG sourcing and branded merch
With facilities in NYC and NJ, we move fast and print smarter—so your campaign hits when it matters most.
Let’s turn your box into a brand moment. Give us a call today.
Conclusion
From soup to skincare, influencer kits are all about connection. As these 10 standout influencer box campaigns and what you can learn from them prove, it’s not just about what you send—it’s how it makes someone feel. Whether you go full glam, lean into storytelling, or surprise them with the unexpected, a thoughtful kit can build buzz, loyalty, and brand love.
Frequently Asked Questions
What makes a standout influencer kit?
Smart design, quality packaging, and a clear brand message that tells a story—plus a little surprise factor never hurts.
How do I know what to include in my influencer box?
Include your key product(s), a message card, and one or two “wow” items—like branded swag, themed extras, or a QR code with exclusive content.
How many influencer boxes should I send out?
It depends on your budget and goals. A small, curated group of the right influencers often performs better than mass outreach.
What’s the ideal packaging material for influencer kits?
Rigid mailer boxes with custom inserts are popular for durability and presentation, especially when paired with specialty print finishes.
Should I work with a vendor or DIY the kit?
If you want to scale or include custom features, working with a trusted print and fulfillment partner is the best way to ensure quality and efficiency.
