If you’re sending influencer kits and not getting the social buzz you expected, chances are it’s not the product—it’s the packaging experience. More specifically, it's what’s inside besides the product.
Branded inserts aren’t filler—they’re fuel. Done right, inserts set the tone, guide content creation, and make unboxing moments too good not to share.
In this blog, we’re sharing 7 influencer box insert ideas that drive social engagement and help your kits land with real impact. Whether you're sending a sleek PR box or a heartfelt gifting package, these inserts can make all the difference.
Key Takeaways
- Inserts add storytelling, style, and structure to influencer kits.
- They give influencers content ideas, brand context, and reasons to share.
- The right design makes inserts post-worthy and memorable.
1. The Personalized Welcome Card
Let’s start strong. A personalized welcome card is like a firm handshake—warm, clear, and confident. This card sets the vibe for the entire kit.
Skip the generic greetings. Use the influencer’s name, a playful tone that matches your brand voice, and maybe even a campaign hashtag or call-to-action.
Pro tip: Handwritten-style fonts or short personal notes go a long way in building connection and content.
2. A Fold-Out or Mini Booklet
Think of this as your influencer’s cheat sheet. A small, beautifully designed fold-out or mini booklet can walk through how to use the product, share the brand story, or offer fun behind-the-scenes details.
Not only does it show you care, but it gives them something to say—which makes sharing a lot easier (and way more likely).
3. Branded QR Codes That Lead Somewhere Fun
If you’re not using QR codes, now’s the time. These inserts don’t just look modern—they open up digital doors.
Link to exclusive content, a landing page, a secret sale, or even a short thank-you video. QR codes make it interactive and keep the story going beyond the box.
4. Stickers and Extras with Personality
Stickers are small, but they’re mighty, especially when they’re reusable, funny, or super aesthetic.
Add branded stickers, logo seals, or little extras like pins, magnets, or temporary tattoos. These add a playful, tactile layer that often finds its way into Stories or flat lays.
And yes, we’ve seen a sticker turn into a viral moment. It happens.
5. Product Info Cards That Add Value
If your product has ingredients, features, benefits, or just a cool origin story, don’t leave it to chance. Include a clean, well-designed info card.
Keep the copy short and the design scroll-stopping. Think of it like a mini Instagram post in print form.
Bonus: include a ready-to-use caption or talking points to help influencers get their post live faster.
6. Discount or Promo Codes for Their Followers
Want to turn engagement into action? Include a promo code that influencers can share with their audience.
Make it branded, memorable, and easy to use. Not only does this drive conversions, but it gives the influencer a reason to include a CTA in their content—which keeps your product in the spotlight longer.
7. Inserts That Match the Campaign Type
Not every insert belongs in every kit. Match your message to your mission:
- PR kits: Include media-friendly fact sheets or lookbooks.
- Gifting boxes: Add lifestyle photos, seasonal art, or friendly notes.
- Collab drops: Co-branded inserts that highlight both brands, usage tips, or exclusive access codes.
The more tailored your inserts are to the campaign type, the more likely they are to resonate—and get posted.
Why It Works: The Psychology of Unboxing
Here’s what we’ve seen: the better your inserts, the longer the influencer lingers. And the longer they linger, the more likely they are to post.
Inserts create layers. Layers create intrigue. Intrigue leads to “Wait, let me film this.”
Influencer inserts that are tactile, visual, and personal become part of the story—and give them more to say than just “Thanks!”
Need Help with Influencer Inserts? We’ve Got You.
At All Print Resources, we design, print, and fulfill influencer kits that make a lasting impression. From standout inserts to full kit assembly, we handle it all—fast, flawlessly, and always on-brand.
What we offer:
- Custom insert design and specialty finishes
- Eco-friendly material options
- Full-service kitting and fulfillment
And we do more than influencer kits. From offset and digital printing to large format, packaging, promotional products, and direct mail—we’re your go-to print partner for every campaign.
Call us today. Let’s create something your audience will remember (and post about).
Conclusion
Inserts might be small, but they’re mighty. They guide the unboxing, spark storytelling, and create moments that influencers—and their audiences—remember.
The next time you plan a kit, don’t just focus on what product to include. Ask yourself: what do I want them to say? Then, build inserts that give them the answer.
Frequently Asked Questions
What types of inserts work best for influencer kits?
Welcome cards, info sheets, stickers, QR codes, and discount offers all help enhance the experience and make your kit more shareable.
How do I design inserts influencers actually post about?
Focus on clean, visual layouts with bold branding and high-quality finishes. Keep messaging short, sweet, and easy to capture on camera.
Can All Print Resources help with both design and fulfillment?
Absolutely. We handle design, printing, kitting, and fulfillment—all under one roof to keep things simple and seamless.
