If you're putting together an influencer kit, knowing the Do’s and Don’ts of Influencer Box Gifting Etiquette is a must. The last thing you want is for your thoughtful, beautifully packaged gift to be tossed aside or misunderstood. Done right, influencer gifting builds brand buzz and loyal fans. Done wrong, it wastes time, product, and goodwill.
So how do you strike the right balance? Simple: know what to include, how to personalize it, and when to send it.
Key Takeaways
- Personalization and thoughtful presentation go a long way
- Don't overwhelm or oversell—focus on experience
- Clear communication makes follow-up easy and natural
The Do's of Influencer Gifting
1. Make it personal
Start with research. Know who you’re sending to, what they like, and how your product fits their lifestyle. Include their name, a handwritten note, or a personalized item they’ll actually use. Even if it’s a large gifting campaign, a little touch of "we see you" makes a difference.
2. Invest in great packaging
First impressions matter. A high-quality, well-designed box can spark excitement before the product is even touched. Branded boxes, tissue paper, custom inserts, and a thoughtful unboxing layout turn your kit into an experience worth sharing.
3. Include a clear call to action
Make it easy for influencers to talk about you. Include a card or insert with suggested hashtags, your social handles, campaign messaging, and any timelines if you're promoting a launch. Keep it friendly and optional—never demanding.
4. Add value
Gifts should feel like a win. Include full-size products when possible and explain how they solve a problem or enhance the influencer’s day. Bonus points if the packaging or messaging speaks directly to their content niche.
The Don'ts of Influencer Gifting
1. Don’t send without a purpose
Random gifts with no context confuse more than impress. Have a clear goal—are you launching something, looking for content, or just making an introduction? Communicate it clearly.
2. Don’t be pushy about coverage
An influencer box is a gift, not a contract. Avoid language that demands posts, tags, or deadlines. Authentic content comes from real excitement, not obligation.
3. Don’t skimp on presentation
Tossing a sample into a padded mailer with a generic card? Not memorable. Not shareable. If the unboxing doesn’t feel special, it won’t make it to the feed.
4. Don’t ignore timing
Sending a holiday gift after the holidays? Not great. Plan around content calendars and shipping windows so your gift is relevant when it lands.
Why Work with All Print Resources?
At All Print Resources, we specialize in influencer kits that turn heads—and get shared. Whether you’re creating a one-off VIP box or need a full campaign of branded mailers, we bring your ideas to life with:
- Structural design and packaging engineering
- Custom printing (digital, offset, and large format)
- Specialty finishes like foil, embossing, and soft touch
- Full-service kitting, assembly, and distribution
But that’s just the beginning. We also offer branded promotional products, direct mail services, large-format signage, and print-on-demand solutions—all backed by decades of experience and fast, responsive support.
We’ve helped top brands across NYC and NJ launch products, build buzz, and create packaging that truly connects. Ready to wow your audience? Give us a call and let’s make something unforgettable.
Conclusion
Influencer gifting is part creativity, part strategy, and part etiquette. When done right, it’s one of the most effective ways to create buzz and build relationships. Put in the thought, make it personal, and work with the right team to bring it all together. Trust us—they’ll notice.
Frequently Asked Questions
How much should I spend on an influencer gift box?
Budgets vary, but quality matters more than quantity. Aim for thoughtful, well-packaged gifts over flashy, high-cost fillers.
Should I include a product sample or a full-sized item?
Full-size items are generally more appreciated and photograph better, but quality samples can still work if well-presented.
What if the influencer doesn’t post about the gift?
That’s okay. Gifting should be seen as an introduction, not a transaction. Consistency and relationship-building are key.
Can I follow up after sending a gift box?
Yes, but keep it casual. A friendly follow-up email or message asking if they received it is appropriate. Don’t ask for a post directly.
