Influencer kits aren’t just swag-filled boxes anymore—they’ve become curated, strategic brand moments. If you’ve been keeping an eye on emerging influencer box trends and what they mean for your brand, it’s clear that expectations are rising. Influencers (and their followers) want more than freebies—they want stories, aesthetics, and experiences they can post about.
So, what’s changing? And how can your brand keep up without going overboard?
Let’s take a look at the influencer box trends gaining traction right now and how they shape the way you plan, pack, and present your next kit.
Key Takeaways
- Influencer box trends are shifting toward storytelling, personalization, and sustainability.
- Thoughtful packaging and content-rich inserts are driving more unboxings and UGC.
- Full-service support helps you stay ahead of trends while saving time and resources.
Trend 1: Story-Driven Packaging Is the New Standard
Your influencer kit isn’t just packaging—it’s the plotline of a social post. More brands are designing boxes that guide influencers through a mini narrative: a welcome moment, a reveal, and a CTA that encourages the next step. That might mean layering inserts in a specific order or incorporating storytelling copy right into the structure of the box.
Think of it as a storyboard in 3D. Every flap opened or tray lifted should add to the moment—and that’s what gets captured, shared, and saved to Highlights.
Trend 2: Personalization Is More Than a Name Tag
"Hi [Influencer Name]" isn’t enough anymore. Today’s kits include inserts or design elements that feel handpicked, not mass produced. That could mean printed notes with individualized campaign roles (“We picked you for your skincare expertise”), or kit variations based on skin tone, hair type, or style preferences.
It’s a small shift with a big impact: influencers are more likely to engage with a box that feels made for them, not just sent to them.
Trend 3: Sustainability Is Now Part of the Brand Story
More brands are making eco-conscious packaging a non-negotiable part of their influencer strategy—and audiences are noticing. Recycled cardstock, compostable mailers, soy-based inks, and plastic-free wraps are making their way into influencer kits, and they’re being called out positively in social content.
Bonus: green packaging doesn’t just reduce waste—it boosts brand reputation among conscious consumers, especially in the beauty, wellness, and lifestyle spaces.
Trend 4: Insert Design Is Getting Smarter
Gone are the days of generic thank-you cards. Brands are now using inserts to offer real value—QR codes that unlock exclusive content, fold-outs that show how to use a product, or mini zines that spotlight the brand’s mission.
Smarter inserts help guide what influencers say, show, and tag. They’re subtle brand coaching tools disguised as cool print pieces—and when they’re done well, they get posted right alongside the product.
Trend 5: Influencer Kits Are Becoming Content Kits
Here’s the real shift: influencer boxes are being designed not just to gift, but to generate. Brands are intentionally packing their kits with items that encourage content creation—like photogenic props, branded backgrounds, or product pairings meant for tutorials.
Some even include printed “shot lists” or styling suggestions that influencers can use for reels, flat lays, or stories. This kind of strategic packaging turns one product drop into multiple pieces of usable content—and your brand gets the spotlight every time.
What These Trends Mean for Your Next Kit
If your influencer kits still follow the old model—product, card, tissue, done—it might be time to evolve. Today’s unboxings are curated experiences designed for camera angles, audience reactions, and genuine engagement. Following these trends doesn’t mean more work—it means smarter planning and thoughtful execution.
The good news? You don’t have to figure it out on your own.
Let’s Make Something Worth Posting
At All Print Resources, we know a great influencer kit is more than just a pretty package—it’s a marketing moment. That’s why we offer everything you need to create kits that feel thoughtful, on-brand, and totally post-worthy.
From custom insert design and eco-friendly packaging, we help brands stand out with premium print finishes and structural creativity. Our full-service kitting and nationwide fulfillment—from our NYC and NJ facilities—means your boxes arrive looking sharp and right on schedule.
Need more than kits? We also handle large-format printing, direct mail, and promotional materials. Whether it’s a one-off drop or a national campaign, we’re built to support your brand at scale.
Let’s create something your influencers won’t just open—they’ll share. Call us today to get started.
Conclusion
Influencer marketing isn’t slowing down—but it is leveling up.
Staying ahead of emerging influencer box trends means thinking beyond the product and toward the full experience. With thoughtful design, meaningful inserts, and packaging that tells a story, your brand can turn every kit into an opportunity for buzz, beauty, and better results.
Frequently Asked Questions
What’s the biggest trend in influencer kits right now?
Storytelling and personalization. Kits that guide influencers through a narrative and feel custom to them are getting the most engagement.
What types of inserts are trending?
Inserts with QR codes, product how-tos, usage tips, and campaign hashtags are popular. Think: value + design = shareable content.
Do I need to include product extras or props?
Not always, but if it helps tell your story or gives influencers more to shoot, it’s a smart move. Even something small like a branded pouch or mini tripod can boost UGC.
