As a print and packaging partner in the heart of NYC and NJ, we know firsthand that your product’s first impression doesn’t start with the product—it starts with the box. In a world where customers film their purchases and influencers unbox every drop on camera, creating an unforgettable opening moment matters more than ever.
So, how do you create a memorable unboxing experience that gets shared?
It comes down to thoughtful design, premium presentation, and packaging that makes people say “wow” before they even see what’s inside. Whether you’re building an influencer kit or shipping directly to your customers, your packaging should feel like part of the product, not just a container.
Key Takeaways
- A great unboxing experience is your brand's built-in marketing campaign.
- Small touches—like texture, color, and copy—can spark big reactions.
- Packaging should reflect your brand, excite your audience, and earn those social shares.
What Makes an Unboxing Experience Worth Sharing?
Think about the last time you opened something and immediately reached for your phone. Chances are, the packaging itself was part of the excitement. Maybe the design was smart, or the materials felt luxurious, or the message inside made you smile. That’s the sweet spot.
The best unboxing experiences create emotional moments. They make people feel something—surprise, delight, curiosity—and that’s exactly what leads to shares, reviews, and repeat business.
So what does that take?
Start with Packaging That Matches Your Brand
Consistency is key. Your box should speak your brand’s language before the customer ever opens it. That means using your brand colors, tone of voice, and visual elements throughout the experience.
Whether it’s sleek and minimal, playful and bold, or elegant and high-end, your packaging should instantly say you.
Include:
- Custom colors and finishes
- Branded elements like your logo, tagline, or mission statement
- Fonts and graphics that match your brand aesthetic
This is your moment to show customers they didn’t just buy a product—they bought into your brand.
Use Layers to Build Anticipation
Opening a great package should feel like peeling back the layers of a story. You don’t need to overcomplicate it, but even one or two thoughtful touches inside the box can go a long way.
Think:
- Tissue paper with a custom sticker seal
- A printed card with a personal note
- Inserts that hold products in place, beautifully
Each layer adds depth and intention, showing that you didn’t just throw things in a box—you created an experience.
Choose Materials That Feel as Good as They Look
You know the difference between a flimsy box and a sturdy one. So do your customers.
High-quality materials elevate your packaging—and your brand reputation. A rigid mailer or soft-touch finish can immediately change how someone perceives your product.
Some favorites we recommend:
- Soft-touch coatings for a velvety feel
- Foil stamping for a bit of sparkle
- Embossing for added texture
- Sustainable materials that make a statement about your values
Yes, it feels luxurious. But more importantly, it feels intentional—and that’s what makes people remember and share it.
Don’t Skip the Message
Great packaging doesn’t just look good. It talks to your customer.
Print a message inside the box flap, include a quote that matches your vibe, or add a QR code that links to a behind-the-scenes video. The goal is to turn your box into a mini conversation with your customer.
This is especially powerful in influencer kits. These are designed to be photographed, filmed, and shared—so every word matters.
Get Creative with Shapes and Structure
Custom packaging structures can set your brand apart immediately. Think fold-out doors, hidden compartments, or a box that opens in an unexpected way.
Unique structures naturally invite curiosity. And that curiosity gets recorded and shared.
Just make sure it’s still functional—no one wants to wrestle their way into a product.
Think About the Full Journey
The unboxing doesn’t stop at the box. What happens after is just as important.
Your packaging should:
- Protect the product in transit
- Be easy to open without tools or frustration
- Be recyclable or reusable, if possible
- Leave a lasting impression, even when the product is removed
Sustainability and usability are huge selling points, especially among younger consumers. Make it easy for your customers to feel good about what they’re opening—and how they dispose of it.
How We Help at All Print Resources
At All Print Resources, creating standout packaging is what we do best. From high-impact influencer kits to branded mailer boxes and custom printed inserts, we’ve been helping New York and New Jersey businesses leave a lasting impression since 2005.
We handle it all—structural design, material sourcing, offset and digital printing, specialty finishes like foil stamping and soft-touch, plus full-service kitting and distribution. Need large-format signage or promo items to match? We’ve got that covered too.
If you’re planning a product launch, refreshing your packaging, or looking to elevate your next press drop, let’s make it unforgettable.
Call us today and let’s create something your customers can’t wait to open.
Conclusion
Your packaging isn’t just a box—it’s your first impression, your storytelling tool, and your best chance to turn a customer into a fan.
If you want to create a memorable unboxing experience that gets shared, think beyond function. Think feeling. With the right design, materials, and message, your packaging can create a moment that customers won’t just enjoy—they’ll share.
And in today’s social world, that’s more than branding. It's a business strategy.
Frequently Asked Questions
What’s the most important part of an unboxing experience?
The most important part is making the customer feel something—delight, excitement, or curiosity. Great design, thoughtful details, and high-quality materials all help create that emotional connection.
Can I create a memorable unboxing experience on a budget?
Absolutely. You don’t need to go overboard. Use branded tissue, a well-designed sticker, or a thank-you card. Even small touches can leave a big impression.
Do influencer kits need different packaging than regular boxes?
Yes, typically. Influencer kits are often designed for aesthetics and presentation first. They’re built to wow on camera, so finishes, inserts, and structural design play a bigger role.
Why is foil stamping so popular for unboxing?
Foil stamping adds instant elegance and helps logos and graphics pop in photos and videos. It gives your packaging that premium feel customers love to share.
What types of packaging are best for unboxing videos?
Mailer boxes, magnetic closure boxes, and rigid boxes are favorites. They open cleanly, photograph well, and allow room for interior branding and layers.
