You sent out that perfectly curated influencer kit—the packaging was on point, the inserts were stunning, and the unboxing moment felt like magic. But now what?
This is where the real work begins: Diving into the key analytics to track after sending an influencer box to measure ROI, boost future performance, and make sure you’re not just sending pretty boxes into a data void.
Because let’s face it—if you can’t measure it, how do you know if it worked?
Key Takeaways:
- Analytics help you understand the actual impact of your influencer box campaign.
- Tracking both quantitative and qualitative metrics gives a fuller picture.
- Using the right tools makes analyzing easier and helps guide smarter decisions.
1. Social Media Engagement
First up: did the box make it to social media? Check for:
- Mentions and tags: Are influencers tagging your brand or using your campaign hashtag?
- Reach and impressions: How many eyes actually saw the content?
- Likes, comments, shares, saves: These tell you what’s resonating and what’s just... there.
Pro tip: Use tools like Instagram Insights, TikTok Analytics, or even a simple social listening platform to track performance. And don’t forget to check the tone of those comments—excitement and authenticity go a long way.
2. Content Quality and Quantity
Analytics aren’t just numbers. The type of content your influencers create is just as important. Look at:
- How many posts or stories each influencer created.
- The quality of visuals—are they showing off your packaging, messaging, and product clearly?
- Whether the content aligns with your brand’s aesthetic and voice.
This is especially important if you're reusing influencer content across your own channels. The better the quality, the more value you get out of each kit.
3. Unique Tracking Links and Discount Codes
Here’s where you tie awareness to action. Including unique URLs or promo codes in your influencer kits lets you:
- Measure website traffic and conversions driven by specific influencers.
- Track sales and sign-ups with campaign-specific CTAs.
- Compare performance across influencer tiers and platforms.
Bonus: You’ll get a clearer sense of who your top performers are—and where to invest more in the future.
4. Follower Growth and Brand Mentions
A good influencer campaign shouldn’t just create buzz—it should build your audience. After sending out kits, monitor:
- Follower spikes on your brand’s social channels.
- Increased DMs or comments from new audiences.
- Brand mentions outside of the original posts (yes, people do talk about you behind your back—and sometimes it’s great).
These metrics give you insight into long-term brand lift, not just short-term hype.
5. Feedback and Direct Responses
Not all wins come with hashtags. Keep an eye on:
- DMs and emails from influencers or their followers.
- Comments like “Where can I buy this?” or “Love the packaging!”
- Internal team notes about what worked (and what didn’t) during fulfillment and delivery.
This kind of qualitative feedback is pure gold when planning your next influencer kit.
Why Brands Trust All Print Resources
At All Print Resources, we don’t just create influencer kits—we help you deliver experiences that generate data-backed results. Whether it’s premium packaging that grabs attention, inserts that drive clicks, or flawless kitting and fulfillment that gets everything there on time, we’ve been helping brands launch smarter since 2005.
Need more than kits? We also offer commercial printing, large format signage, direct mail, promotional products, and full print management services—all under one roof in NYC and NJ.
Let’s build something brilliant together—give us a call and let’s talk strategy.
Conclusion
Sending out influencer kits is just the beginning. To get the most from your investment, you need to track, measure, and learn from the results. From social engagement to promo code conversions, the key analytics to track after sending an influencer box can guide your next campaign, help you optimize partnerships, and give you the confidence to scale.
And remember—behind every successful unboxing is a smart, data-driven strategy (and maybe a really great foil stamp).
Frequently Asked Questions
How soon should I start tracking results after sending out influencer kits?
Start monitoring within 24–48 hours after delivery. Most influencers post soon after receiving the box, and early buzz often brings the biggest engagement.
What tools can help with tracking influencer campaign performance?
Tools like Google Analytics, Bitly, UTM parameters, Later, HypeAuditor, and Sprout Social are great for monitoring traffic, conversions, and engagement.
What if an influencer doesn't post about the box?
It happens. Follow up politely to confirm they received it. Use this as an opportunity to learn who engages best for future campaigns.
Are impressions or conversions more important?
Both matter—impressions show awareness, while conversions show action. For product launches, focus on engagement and conversions tied to unique codes or links.
How do I measure ROI on an influencer box campaign?
Factor in the cost of kits, shipping, and influencer partnerships, then compare that to sales, traffic, content value, and brand visibility generated.
