Let’s get one thing straight: the contents of your influencer kit matter—but the packaging? That’s where the magic starts.
In the world of social-first marketing, top print materials that add premium value to your influencer kits can transform a simple box into a buzzworthy brand experience.
At All Print Resources, we’ve been helping NYC and NJ brands level up their print game since 2005. From luxury embellishments to eco-conscious finishes, we’ve seen firsthand how the right print choices boost engagement, elevate brand perception, and make your product
Unforgettable.
Let’s break it down.
Key Takeaways
- Print materials set the tone for your influencer campaign before the product is even revealed.
- Specialty finishes and structural details create a memorable, share-worthy unboxing experience.
- Premium packaging is a strategic investment that amplifies your brand’s perceived value.
Why Print Quality Matters in Influencer Packaging
Sure, influencers care about what’s inside—but so do their followers. And that first visual impression? It’s all about the packaging. A thoughtfully printed kit tells the world:
- “This brand is polished.”
- “This product is worth sharing.”
- “This isn’t just a gift—it’s an experience.”
That’s the power of premium print. It helps you cut through the noise in a saturated feed.
What “Premium Print” Really Means
Let’s be clear: premium isn’t just about looking good—it’s about feeling intentional. It means:
- Using materials that support your brand story
- Paying attention to every fold, layer, and texture
- Making design and production choices that reflect the value of your product
Whether you’re a startup brand or a household name, premium print materials help you own the moment.
Top Print Materials That Add Premium Value to Your Influencer Kits
Here’s a breakdown of the most impactful materials and finishes you should consider for your next influencer kit:
1. Soft-touch coating
That velvety feel that makes you want to pet the box? That’s soft-touch. It adds a luxe, modern feel and shows you’ve paid attention to detail.
Use it on: Exterior packaging, branded folders, or high-end product cards
2. Foil stamping
Foil = glam. Whether metallic, matte, or holographic, foil stamping makes logos and elements shine (literally). It’s eye-catching on camera and screams high-end.
Use it on: Logos, titles, borders, or embellishments inside and out
3. Embossing and debossing
Add depth—literally. These raised or pressed finishes create tactile interest that draws the hand and eye.
Use it on: Brand marks, campaign slogans, or texture-based designs
4. Custom die-cuts
Why be square? Die-cuts allow for unique box shapes, layered inserts, peek-a-boo reveals, and interactive flaps. Think form and function.
Use it on: Boxes, welcome cards, product trays, or windows to reveal surprise elements
5. Spot UV coating
Selective gloss in all the right places. Spot UV draws attention without overwhelming your design—perfect for logo highlights or artistic accents.
Use it on: Matte boxes, cards, and sleek monochrome designs that need contrast
6. Premium paper stocks
Thick, textured, smooth, or linen—the paper stock you choose sets the tone. Want it to feel substantial? Go for a heavy, uncoated stock with a natural texture.
Use it on: Inserts, welcome letters, printed booklets, and thank-you notes
7. Velvet or suede lamination
Think of this as next-level soft-touch. These finishes make packaging feel plush, rich, and undeniably premium. Add gold foil and… chef’s kiss.
Use it on: Luxury influencer campaigns or VIP gifting kits
8. Recycled & eco-friendly materials
Sustainability is smart branding. You don’t have to sacrifice aesthetics for eco-appeal—there are plenty of gorgeous recycled boards, soy-based inks, and biodegradable coatings that look (and feel) just as polished.
Use it on: Earth-conscious campaigns or brands that lead with purpose
9. Magnetic closures and rigid boxes
If you’re really going for that “premium keepsake” effect, rigid boxes with magnetic closures offer a weight and presence that says: “We thought of everything.”
Use it on: High-value product launches, luxury press kits, or PR drops
Bonus Materials That Elevate the Experience
Print isn’t limited to the box. Here are a few extras that turn a kit into an experience:
- Custom tissue paper with your logo or a repeating pattern
- Branded stickers or seals for a personal touch
- Printed thank-you cards with foil or handwriting-style fonts
- Instructional inserts with clean design and premium stock
- Lookbooks or mini catalogs with rich imagery and specialty binding
Every extra touch reinforces your brand and encourages influencers to share the full unboxing.
Why Work With All Print Resources?
We’ve been helping businesses across NYC and NJ bring their brands to life since 2005—and we’re just getting started.
At All Print Resources, we’re not just printers. We’re partners. Whether you're launching a high-end influencer kit, need fast-turnaround brochures, or are looking for a complete packaging + fulfillment solution, we’ve got the tools, tech, and team to make it happen—on time, on brand, and on budget.
From digital and offset printing to custom packaging, branded merchandise, direct mail, and beyond, we handle every detail with precision and creativity. Big vision? Tight deadline? Let’s do it.
Let’s talk and create something worth sharing.
Conclusion
At the end of the day, your influencer kit isn’t just a box—it’s a brand ambassador. And the materials you choose say a lot about your values, your product, and your attention to detail.
Top print materials that add premium value to your influencer kits aren’t just about beauty—they’re about creating a feeling. One that influencers want to share. One that audiences remember. And one that elevates your brand in the most tangible way possible.
Frequently Asked Questions
What’s the most cost-effective way to upgrade my influencer packaging?
Start with premium coatings like soft-touch or spot UV. These can be added selectively to make a big visual and tactile impact without overhauling your whole budget.
Are luxury finishes available in small quantities?
Yes! Thanks to digital printing and short-run capabilities, you can achieve premium effects like foil and embossing even on smaller orders.
Can I mix multiple finishes in one design?
Absolutely. Combining finishes (like foil + embossing or matte + spot UV) creates a layered, dimensional look that enhances your storytelling and visual interest.
Are all premium materials recyclable?
Not all, but many are. If sustainability is part of your brand mission, let your print partner (us!) know upfront—we’ll guide you to beautiful, eco-conscious solutions.
What’s the typical turnaround for a premium influencer kit?
It depends on complexity, but we recommend planning 4–6 weeks from design approval to delivery for best results. Need it faster? Give us a shout—we’ve pulled off some miracles.
